Crawford Healthcare, the UK’s fastest growing advanced wound care company based in Knutsford, has acquired Touchless Care Concepts in the USA, including the brand’s patented range of spray skin protection products.
The Touchless Care Concepts (TCC) products use a patented spray mechanism that allows for a fast, touchless application to help avoid pain on fragile skin, save time and limit product waste. The products currently have significant sales in the US and Crawford plans to leverage its newly expanded US sales team to accelerate sales growth.
Crawford (located on King Edward Road) continues to grow at over 30% per year in the UK, significantly faster than the advanced wound care market, making it the fastest growing advanced wound care company in the UK. The acquisition of TCC is the 15th acquisition or license deal that Crawford has completed since 2011 and the transaction is expected to be immediately accretive to earnings.
The products further strengthen an already impressive range of advanced wound care products in Crawford’s portfolio, adding a new market segment of skin protection and intervention.
Commenting on the acquisition, Richard Anderson, CEO, said “This acquisition further strengthens our portfolio and moves Crawford into a new market sector that is closely linked to our core business of wound and skin care. With Crawford’s sales and marketing strength and new US direct sales force we are very confident that we can rapidly expand geographical distribution and deliver large revenues from this range.”
Crawford has recently invested heavily in a leading management team to drive its US business and has deployed a nationwide direct sales team focused solely on wound, skin and burn care. This US sales team will enable Crawford to fully leverage the TCC brands and take this innovative range of products to a far greater audience.
Terry Bromley, Senior VP and GM for Crawford’s US Business, added “We have just launched the entire Crawford portfolio, including TCC, to our new direct sales force. These are very experienced advanced wound care representitives who are excited and confident that Crawford will be a major success in the US, building on the already very successful UK company.”
More information on Crawford Healthcare and its full line of products is available at www.crawfordhealthcare.com
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