A NEW place brand promoting Knutsford has been created to help encourage visitors to come to the town and unearth its 'hidden gems'.

Using funding from the UK Government Shared Prosperity Fund, Knutsford Town Council has launched the brand - Discover Knutsford.

Designed by the team at Knutsford's own Bella Design and Marketing, the new brand aims to 'elevate the town's profile on a regional and national scale'.

The Discover Knutsford brand was designed to capture the town's charming essence and focus on exploration to uncover the hidden gems and heritage which makes it a special destination.

Tessa Blakemore, the account director at Bella Design and Marketing, said: "Our creative studio really enjoyed working with the team at Knutsford Town Council to create the new brand identity for Discover Knutsford.

"Our designers produced a contemporary, stylish brand which takes inspiration from the traditional architectural features and colour palette of the environment.

"It was important to respect the heritage whilst positioning Knutsford as a forward-thinking, multi-faceted place to visit.

"The emblem of the archway invites visitors to look beyond the obvious and discover everything our vibrant town has to offer."

Discover Knutsford has been launched on social media to provide information on upcoming events and offering insights into everything the town has to offer.

It aims to be a resource for both residents and tourists, helping all to discover more of what Knutsford has to offer.

The UK Shared Prosperity Fund provided £3,500 of ring-fenced funding for the brand project, as well as materials which can be used for exhibition stands. 

Funds for the project are also being used for the development of a Discover Knutsford website and the creation of video and photography content to help market the town and support the local economy.

Sandra Curties, town centre manager at the town council, said: "Ultimately the aim of Discover Knutsford is to increase awareness and encourage visitors to the town.

"This will help Knutsford businesses and visitor attractions thrive and ensure we continue to have a vibrant and diverse town.

“We are excited to use Discover Knutsford as a platform to showcase the unique charm of our town and put Knutsford on the map."

For more details follow Discover Knutsford on Instagram @discoverknutsford and Facebook: Discover Knutsford.

The website www.discoverknutsford.com will launch later this year.