AN INTERNATIONAL perfumer is coming to Knutsford.

Simone Andreoli from Italy is visiting the town’s Pulse of Perfumery shop on Friday, May 13.

Customers will have a chance to meet the scent specialist as he hosts three separate sessions.

Peter Murray, who runs Pulse of Perfumery, said: “It is almost a sell out.

Knutsford Guardian: Simone AndreoliSimone Andreoli

“We discovered Simone at a niche fragrance exhibition in 2018 and fell in love with his products.

“He is one of the youngest Italian perfumers, charismatic, talented and charming.

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“Simone has chosen to work with us solely in the UK, which in terms of fragrance distribution is unheard of.

“We are privileged to be part of his fragrance journey.”

Knutsford Guardian: Italian perfumer Simone AndreoliItalian perfumer Simone Andreoli Simone, who lives in Carpi, in Modena, creates scents that remind him of the many places and cultural experiences he has enjoyed on travels around the world.

Peter and partner Melanie Seddon invested their life savings to launch their speciality business a decade ago after working in the beauty and perfumery industry for 30 years.

The couple recently expanded their business and moved from their former home on Princess Street to bigger premises on King Street.

“We have continued to invest in Knutsford,” said Peter.

“We have created a private consultation area within the shop which is incredible. Our customers can’t believe it.

“We’ve got all the activity and theatre of a shop going on yet can also offer a private space. It’s just amazing.

“We had 19 clients in the other day, two prams, a dog and three children and this was like a little haven.”

Peter supported local traders throughout his expansion project.

“During the development of our new premises we have made great efforts to work with our local Knutsford businesses,” he said.

“Terzetto Tiles in King Street, Whitebox Architects and Arthur Lee for a number of our interior fixtures and numerous other local businesses.

“Our new shop feels double the size but is only a third bigger.

“We are wonderfully lucky to have it.”