PRIDE, passion and persistence shared by shopkeepers during the pandemic is celebrated in a fascinating new book.
Keen amateur photographer John Horsley has captured pictures of independent traders who make Knutsford so unique.
Photographer and author John Horsley
The retired management consultant was surprised to discover 144 enthusiastic small businesses serving customers in the town's quaint narrow streets.
Evan Hills andn Vicki Woodfindon at Hooked on the Heath
"I was surprised by the sheer number," said John, 70, who has lived in Knutsford for 37 years.
Rosie Harrison and Michelle Samsa at Willow
"These are just the faces of independent traders in ground floor shops on the high street and doesn't include all the restaurants and national chains."
Vicky Wragg and Helen Dufton at Arthur Lee Interiors
The book, Faces and Facades - Surviving the Covid-19 Pandemic, was inspired when the first lockdown was lifted.
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"The idea came to me as non-essential shops reopened," said John. "I took a photo of Peter Murray in a spacesuit outside his shop and thought I should be recording this day in some way.
Peter Murray at Pulse of Perfumery, who inspired the book
"I thought it would be nice if we could get pictures of traders outside their shops like to you see in early 20th century photographs.
Omar Ashlan at Amador
"It was wonderful, they couldn't have been more helpful. I really enjoyed meeting all the people."
Pauline Ledbetter at Chalk
Local entrepreneur Carl Cookson, who kindly sponsored the project, said: "We should never take independent shopkeepers for granted.
Local entrepreneur Carl Cookson and photographer John Horsley
"The bond that exists between the community and our shopkeepers defines the very essence and character of our town and our people.
"We are so lucky to have retail shops that have been trading in Knutsford for generations.
"Their resilience is testament to adapt to extremely disruptive and changes in their world and market.
"I am delighted to be part of this amazing book that celebrates that resilience.
John-Paul Jeffs at Cheshire Quality
"Our shopkeepers are not just selling goods, they offer something far more valuable. It's the transaction of genuine friendship and camaraderie, a place to share heartfelt concern, often laughing and sometimes shedding tears, reminiscing about the good old days.
"It's something we all love and can't do without."
Caterine Hooper, Louise McCullough, Nicki Cartwright and Edda Paulin at Detaljier
New traders who have launched businesses during the pandemic are also featured in the book.
Craig and Kay Tierney at Apus Peak cycle hub
John said: "Knutsford is constantly changing. These entrepreneurial ventures introduce new concepts to us.
Sophie Cunliffe, Thea York and Alison Cunliffe at Real Fruit Creamery
"Everyone shares pride and a strong sense of community. It is a special town."
Val Bryant at Knutsford Heritage Centre where the book is on display
The book is on display at Knutsford Heritage Centre, the library and town council offices.
To buy a copy visit blurb.co.uk/books/10914094-surviving-the-covid-19-pandemic-faces-and-facades
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