PRIDE, passion and persistence shared by shopkeepers during the pandemic is celebrated in a fascinating new book.
Keen amateur photographer John Horsley has captured pictures of independent traders who make Knutsford so unique.
The retired management consultant was surprised to discover 144 enthusiastic small businesses serving customers in the town's quaint narrow streets.
"I was surprised by the sheer number," said John, 70, who has lived in Knutsford for 37 years.
"These are just the faces of independent traders in ground floor shops on the high street and doesn't include all the restaurants and national chains."
The book, Faces and Facades - Surviving the Covid-19 Pandemic, was inspired when the first lockdown was lifted.
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"The idea came to me as non-essential shops reopened," said John. "I took a photo of Peter Murray in a spacesuit outside his shop and thought I should be recording this day in some way.
"I thought it would be nice if we could get pictures of traders outside their shops like to you see in early 20th century photographs.
"It was wonderful, they couldn't have been more helpful. I really enjoyed meeting all the people."
Local entrepreneur Carl Cookson, who kindly sponsored the project, said: "We should never take independent shopkeepers for granted.
"The bond that exists between the community and our shopkeepers defines the very essence and character of our town and our people.
"We are so lucky to have retail shops that have been trading in Knutsford for generations.
"Their resilience is testament to adapt to extremely disruptive and changes in their world and market.
"I am delighted to be part of this amazing book that celebrates that resilience.
"Our shopkeepers are not just selling goods, they offer something far more valuable. It's the transaction of genuine friendship and camaraderie, a place to share heartfelt concern, often laughing and sometimes shedding tears, reminiscing about the good old days.
"It's something we all love and can't do without."
New traders who have launched businesses during the pandemic are also featured in the book.
John said: "Knutsford is constantly changing. These entrepreneurial ventures introduce new concepts to us.
"Everyone shares pride and a strong sense of community. It is a special town."
The book is on display at Knutsford Heritage Centre, the library and town council offices.
To buy a copy visit blurb.co.uk/books/10914094-surviving-the-covid-19-pandemic-faces-and-facades
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