OVERFINCH, the original bespoke Land Rover brand, is set to open a new boutique showroom in Knutsford next month.

Overfinch has been building personally-commissioned Range Rovers since 1975, and the new boutique is the company’s first showroom outside London.

The luxury automotive brand will be opening its doors on December 3, subject to Covid-19 restrictions, with official opening events scheduled for the spring of 2021.

The new boutique occupies the former McLaren showroom at Canute Place.

The facility will display up to five vehicles, including a selection of current performance and luxury models, as well as unique heritage restorations such as the iconic Defender and the two-door Range Rover.

Ben Goodfellow, general sales manager of Overfinch, said: “The new Overfinch showroom is an excellent addition to the existing St Johns Wood boutique.

“We have had a strong brand presence in the north west for the past decade, and are looking to build on that customer support with a dedicated facility and higher responsive service levels welcoming new and existing clients.

“There is a strong demand in Cheshire and beyond to invest in this key region, and we are excited at the prospect of marking another significant milestone for the brand.

“In the run-up to Christmas, we want to create a relaxed, retail environment that is focused on individual clients.

“In the new year we have big plans for the showroom to be both a destination and events space as we announce several luxury brand partnerships.”

Ahead of Christmas, Overfinch intends to serve customers in line with government guidance by appointment only or home delivery service.