PROPERTY developer Lifestory is launching its Intergenerational Campaign, Stronger Together, bringing together the Wilmslow community via a series of initiatives across its retirement living developments.

Bound by government restrictions on face to face communication, Stronger Together by Lifestory is calling on the community to build the bridge between generations to break down barriers and help combat loneliness.

Hundreds of schoolchildren, via school e-learning and their parents’ social media accounts, are being encouraged to write ‘pen-pal’ style letters to send to owners, sharing stories and drawings on everything from their family and school memories to favourite books, films or sport.

The initiative will see the letters shared with Lifestory owners at Chapelwood in Wilmslow, for them to reply sharing their own experiences of life.

Pen-pal creation will be the first step in developing lasting friendships and ensuring regular communication flow during a time of uncertainty for all.

Mike Gill, managing director for Lifestory North & Midlands said: “Social distancing measures and difficulty of accessing family and friends mean our owners are staying in their homes.

"By launching our own intergenerational campaign, Stronger Together, we are providing a platform given the current health climate, to encourage younger people to get more involved with older generations.

“Writing letters, drawing pictures and sharing stories not only helps build relationships and break down generational barriers but also ticks a box from a home-schooling perspective.

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“Loneliness is already at epidemic levels among older people in England. We believe Stronger Together provides a great community platform to help ease the loneliness and isolation that people, of all ages will inevitably feel at this time. Stronger Together, will be an ongoing campaign, driving intergenerational connectivity for years to come."