KNUTSFORD company Firework PR has won a contract with Cumbrian-based building society The Cumberland to launch its new Brighter Banking positioning.
The work will initially focus on developing a 12-month PR and communications campaign to raise awareness of the brand outside Cumbria for the company’s expertise in niche markets such as hospitality.
Nigel Taylor, head of marketing at The Cumberland, said: “This is a very strategic project for us, so it’s critical we get the messaging right.
“We need to work with a partner which has experience in brand building and the development of compelling storytelling.
“Having worked with Firework previously, we appointed them because of their award-winning work in this area.”
Cumberland Call centre
Firework’s co-founders, Andrea Hounsham and Clare Wall, said: “This is a very exciting campaign for us as it represents an area of communications we’re particularly passionate about.
“While The Cumberland is part of the fabric of Cumbria, it is a relatively unknown brand outside the county.
“We’re really looking forward to creating a new narrative and a brand story for The Cumberland, one we’re confident will create the right impact.”
Headquartered in Carlisle, The Cumberland has begun a significant programme to drive its ‘Brighter Banking’ brand which focuses on making a positive difference to its customers, communities and people.
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