MEMBERS of the public have been urged to 'think when they drink' this Christmas by Cumbria Police.

A police spokesperson said: "Research has shown that a third of all serious violent crime in Cumbria is alcohol related," adding: "People can receive long jail sentences for crimes such as causing grievous bodily harm if they lose their tempers in pubs and clubs."

Peter McCall, Police and Crime Commissioner for Cumbria, said: “We are all aware of the dangers that alcohol poses and most people know that drink can affect moods and lower inhibitions.

“The police handle aggravated behaviour from drunken nights out throughout the year but this is heightened at Christmas when so many people are out celebrating, and it will not be tolerated.

“I’m pleased to see the constabulary raising awareness around alcohol-induced violence and I think the message is clear: know your limits; have a safe night and - if trouble starts to appear - walk away.

“Don’t let too much drink ruin your Christmas.”

Dr Mike Schofield, consultant in emergency medicine at North Cumbria Integrated Care NHS Foundation Trust, said: “As the festive period approaches we tend to see an increase in people attending our emergency departments with alcohol-related issues as well as injuries as a result of an altercation.

“Unfortunately sometimes the consequences of heavy drinking combined with reckless behaviour can be extremely serious.

“The NHS very much supports Cumbria Constabulary this Christmas in asking people to think before they drink and walk from potential trouble.”