CUSTOMERS at M&S Handforth Dean were treated to an extra special festive surprise when a brass band struck up in store.
The musical flash mob – joined by store colleagues in front of the store – entertained more than 100 people, with some even taking to the floor to dance along.
The New York Brass Band performed the iconic ‘Jump Around’ soundtrack by House of Pain on Saturday, November 23 to celebrate M&S’s Go Jumpers campaign, with colleagues and customers joining in with the signature dance move – the ‘shoulder roll’.
The move was directed by Jake Nava, who is famous for creating iconic and catchy routines, including the video for Beyoncé’s Single Ladies.
Kath Milburn, store manager at M&S Handforth Dean, said: “Saturday was such a fantastic day.
“It was lovely to see so many families joining in with the dance move we’ve been seeing on TV, and it made for such a great festive atmosphere.
“Word must have been getting around nearby, because the store got much busier throughout the day as people came to join in the fun.”
So far, the Christmas campaign has had 40 million impressions and a reach of 10 million on social media alone, and knitwear has been jumping off the shelves.
Following the reaction to the Go Jumpers campaign and House of Pain’s ‘Go Jumpers’ track re-entering the charts, M&S launched a second fun-filled, family Christmas TV ad – Go Pyjamas – on Friday, November 22.
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