ONE of Knutsford’s leading businessmen is in line for a national accolade which aims to recognise unsung High Street Heroes.

Peter Murray runs Pulse of Perfumery in Princess Street with his partner Melanie Seddon, and is well-known for championing the town and charitable causes.

One of the causes closest to his heart is the Cystic Fibrosis Foundation, having lost his daughter Danielle to the condition in 2002 at the age of just 18.

Peter raised more than £14,000 for the Cystic Fibrosis Trust in the summer of 2017 in memory of Danielle by having two thousand yellow balloons displayed throughout Knutsford to support national Wear Yellow Day.

Knutsford Guardian:

Peter shows his floral display to mark this year's RHS Tatton show

He is also a member of the Knutsford Beats choir, which has raised money for cystic fibrosis and dementia research.

Peter is renowned for his superb floral window displays to celebrate the annual RHS flower show at Tatton Park, and is one of 22 people to be shortlisted for a High Street Hero accolade in this year’s Great British High Street Awards.

The national competition is run by the Ministry of Housing, Communities and Local Government, in partnership with Visa, and the High Street Hero category highlights exceptional independent business owners or employees in communities who run great initiatives and programmes to improve the high street experience for everyone.

Sandra Curties, town centre manager for Knutsford Town Council, nominated Peter for the High Street Hero award, the winner of which will be announced at a ceremony in Edinburgh in November.

Sandra said: “I nominated Peter for the award to recognise his drive, enthusiasm and energy for not just his business but for Knutsford as well as his charity efforts for the Cystic Fibrosis Foundation.

Knutsford Guardian:

Peter helped to turn Knutsford yellow in 2017

Peter said: “This nomination has come completely out of the blue. I am completely overwhelmed, and would like to thank Sandra and Knutsford Town Council for the nomination and their belief in our small, independent business.

“We love living and working in Knutsford and to be shortlisted for this national award is the icing on the cake.”

Pulse of Perfumery opened on December 9, 2001, and Peter and Melanie invite their customers to join them to celebrate the anniversary every year.

An independent judging panel will review the shortlisted High Street Hero entries.