COMPANY directors Jo Stone and Tracy Townend made a major splash at awards celebrating the best and brightest women in franchising.

Jo and Tracy are directors of Cranage-based Puddle Ducks, and won national titles at the 2019 NatWest Encouraging Women into Franchising (EWIF) Awards.

The women have been co-owners of the baby and children swim school franchise since 2002.

At the award ceremony in London, they were announced as winners of the Woman Franchisor of the Year, before going on to scoop the ‘winner’s winner’ award of Overall Woman in Franchising (or, in their case, women) in Franchising.

The women met when they were pregnant with their first children, who were subsequently born on the same day and recently turned 18.

Since then, Jo and Tracy’s supportive friendship has developed alongside their business.

Tracy said: “I have recently had a long period of illness, and Jo has been a tower of strength, not only for me, but also for the Puddle Ducks head office team and our lovely franchisees who kept the business thriving.

“The judges were keen to give special mention to Jo for all she has done, not only in supporting me and the Puddle Ducks business, but for also being a wonderful advocate for the franchise industry.”

Jo said: “It was a real surprise to receive the overall Woman in Franchising award.

“From the start, we have had big dreams, and we prioritise and encourage supportive relationships throughout the company.

“It feels great to be recognised by the EWIF and it is wonderful that Tracy and I can share the joy in winning the awards.”