MARIE Curie volunteers have created a unique window display to promote the charity’s biggest annual fundraiser.

The charity’s shop on London Road in Alderley Edge has unveiled a special ball gown covered in daffodils in its window to celebrate the start of the Great Daffodil Appeal.

Inspired by the appeal, the striking ball gown, which was donated by a member of the public, has been redesigned by shop volunteers, who created the unique display using more than a thousand of the charity’s daffodil pins.

The store is one of eight Marie Curie shops nationwide selected to feature a specially-designed outfit, which will feature in the shop window for the duration of the Great Daffodil Appeal.

Sue Watkins, shop manager at Marie Curie Alderley Edge, said: “We’re always looking for creative ways to engage with people while spreading the word about how the Great Daffodil Appeal helps to improve the care available to people living with a terminal illness.

“We’ve spent the best part of the past three weeks adding daffodils onto the ball gown and making the shop window as bright and inviting as possible.

“I hope our windows will catch people’s attention, encourage people to visit and in turn help to raise vital funds for Marie Curie.”

In line with the Great Daffodil Appeal’s ‘Behind every daffodil, there’s a story’ slogan, the ball gown in the shop window is surrounded by mannequins covered in messages from people who have been supported by Marie Curie, while yellow pom-poms hang from the ceiling.

The Great Daffodil Appeal aims to change the fact that every five minutes someone in the UK dies without getting the care and support they need by encouraging everyone to give a donation in return for a daffodil pin.

The money raised helps Marie Curie provide care and support to people living with a terminal illness and their families.

Visit the shop at 71 London Road to collect your daffodil pin. To find out more about the Great Daffodil Appeal, visit or call 0800 304 7025.