ALDI spread the festive cheer in the north west as the supermarket donated 152,064 meals to 96 charities on Christmas Eve.
Aldi, which has stores across the north west in areas including Knutsford, paired more than 500 stores across the UK with local charities and food banks to make the most of quality unsold fresh food after stores closed on December 24.
Almost 800,000 meals were donated across the country, including 152,064 from Aldi’s stores in the north west.
More than 500 UK charities benefitted from the initiative in total.
Fritz Walleczek from Aldi said: “By donating fresh food such as bread, fruit and vegetables and meat we’ve been able to support charities in providing warm and healthy festive meals this Christmas season.
“The feedback has been overwhelming, and we’re delighted that we’ve been able to go above and beyond with our donations this year and reach so many people in and across the north west.”
The initiative is an extension of Aldi’s existing food donations partnerships.
The supermarket works with FareShare and Company Shop throughout the year, and has also pledged to reduce operational food waste by 50 per cent by 2030 as part of the Friends of Champions 12.3 network.
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