CHESHIRE Police and the Cheshire Fire and Rescue Service are taking part in Road Safety Week, an awareness campaign coordinated annually by the charity Brake.

The week runs from today until Sunday, November 25 with the theme of the week focussing on cyclists and bikers.

The charity Brake says that cyclists and motorcyclists are among the most vulnerable road users in the UK, with more than 100 riders injured every day in preventable crashes.

The dangers posed by bicycles and motorcycles are distinct but those on two wheels are united by the urgent need to reduce their risk of death and injury on our roads.

Andy Gray, station manager and Cheshire Fire and Rescue Service’s road safety manager, said: “This is our busiest time of year for conducting Road Safety events.

“This year you’ll see us wherever we can find motorcyclist hotspots, cycle paths and thoroughfares popular with the two wheeled travellers.

“We want to educate all those who use our roads to keep each other safe and prevent tragedies. Keep an eye on our activities throughout the week by following your local fire station on Twitter.”

Kerry Christmas, Cheshire police’s road safety officer said: “Road safety is a critical issue for all communities.

“Most have been affected at some point by injury or death caused by crashes, and all will experience risks using roads.

“Road Safety Week is an ideal opportunity to get local people to support us to work towards safe and sustainable travel for everyone.

“That is why we’re supporting this year’s Road Safety Week. I will be out and about visiting primary schools to educate them on cycling safety.

“You can also get some tips on cycle and biker safety through our social media channels.”

To find out more about keeping safe visit the website brake.org.uk.