A BRIDAL Boutique in Middlewich has been nominated for a national award for the British Wedding Awards 2019.

Willows Bridal Boutique, in Wheelock Street, has received the nomination for the Bridal Retailer category.

The shop moved to Middlewich almost two years ago and since then, the business has gone from strength to strength.

Helen Williams, owner, said: “It feels absolutely fantastic. All the hard work is paying off, we have had so much success in Middlewich.

“We try to do things differently in Middlewich. When someone has an appointment with us they get tea and biscuits when they arrive and then they have the shop to themselves for an hour and a half.

“When people book an appointment, we send them a form so that we know a little bit about them before they come to the shop.

“We ask people to put their price range on there so we know what people are looking for and what they like as well.

“There are no bad dresses to try on, they all just get you closer to the right one.

“If people do not want to buy from us that is fine, we are not pushy.

“We also have an online access portal so you can see when your order is due to deliver and we also keep a record of your favourite dresses from the shop as well.

“It’s not just nice to get the recognition for the shop as a business but it shows that our brides are happy with the service as well and that means so much to me.”

The ceremony for the awards takes place in London in February.

The two-year birthday of the Middlewich shop coincides with the Christmas lights switch on Friday, November 23.

As well as the light switch on, it is also Black Friday and Helen has plans in place for the day.

She said: “For Black Friday we are having a 20 per cent discount in the shop and some of the dresses will be reduced by more than £400.”

To vote for Willows Bridal Boutique in the British Wedding Awards 2019, visit the website thebritishweddingawards.com.