HOUSEBUILDERS were pretty in pink on Friday, as they helped raise awareness for Breast Cancer Now.

Construction staff at Barratt and David Wilson Homes swapped out white hard hats and yellow high visibility jackets for pink replacements at sites in Northwich, Winsford and Wilmslow to support the charity.

More than £31.5 million has been raised by 'wear it pink' supporters since it began in 2002.

The charity helps towards funding cutting edge research across the UK and Ireland to help find a cure for breast cancer at all stages.

This year, campaigners hope to raise even more through businesses, schools and individuals wearing it pink.

Each day more than 140 women are diagnosed with breast cancer in the UK. The money raised will help the 50,000 women and 350 men diagnosed with breast cancer each year in the UK.

Lynton Dudgeon, sales director at Barratt and David Wilson North West, said: “We are very happy to be supporting wear it pink for breast cancer awareness and I think our construction team have a lot of fun getting to wear pink PPE for the day.

“We’re taking part in the fantastic campaign to supporting those suffering with breast cancer and hopefully do our bit towards raising awareness.

“It is very important that as a leading housebuilder we are getting involved and supporting charities like this.

"We hope that our contribution to the Breast Cancer Campaign can help to make the day even bigger and better than last year and raise money to help us get closer to beating breast cancer altogether.”