TWO Knutsfordians have teamed up to make sure the world sleeps a little bit better by launching a 'bed in a box' direct to your front door.

Oliver Carroll and Russell Coulston have created the 'Ministry of Sleep' – with the pair's aim to make everyone enjoy an affordable, comfortable sleep by launching a new brand of memory foam mattress.

Ministry of Sleep was formed out of a previous business supplying specialist orthopaedic support products for more than 15 years.

"We call it a 'bed in a box'," said Oliver.

"We manufacturer high quality memory foam mattresses and sell them via our online shop and delivered direct to your door.

"The mattresses are delivered in our easy to carry boxes. They are compressed and wrapped inside the box so you can have it delivered to your home or place of work if that's more convenient. You then simply carry the box to the room you need it in, unwrap it and within a couple of hours your mattress restores and is ready to use.

"When customers see it for the first time, they often question whether it really is their mattress but once they’ve unwrapped it they watch in amazement as it regains it’s shape so quickly.”

Russell added: "We’ve decided to sell online to reflect modern consumer buying trends. This allows us to charge up to 50 per cent less than leading brands on the market.

"Our direct from the factory model, means you can buy a high quality product at a fraction of the price on the high street.

"We know we have a high quality product and we’re excited by the prospect of more and more people discovering how good memory foam mattresses are. We want to give our customers a great night sleep, which can help ease muscle aches and strains in a supportive bed."

For more information about Ministry of Sleep and their new approach to selling mattresses visit