KNUTSFORD-based PR agency, Firework, has been appointed by Cheshire children's hair salon, Little BigHeads to raise awareness of its salons in Wilmslow and Bramhall.

Set up by mum-of-two from Mobberley, Sharon Dobson, Little BigHeads' mission is to make children's trips to the hair salon as much fun as possible.

From specially designed children's chairs, to mini TV screens playing Peppa Pig and a dedicated educational playroom the salon has everything covered for toddlers to 12- years-old.

Sharon said: “A trip to the hairdressers can be a very daunting experience for children, the younger ones can often be anxious and frightened, and the older ones can feel very self-conscious.

"All of our stylists are very experienced in cutting children’s hair, and they are also specially trained to deal with children who may have special needs, such as ADHD and those on the Autistic Spectrum – conditions which can potentially exacerbate existing anxiety for some.”

Firework PR's brief is to raise awareness of the salons with parents and carers in the catchment areas for the Wilmslow and Bramhall salons.

Emma Beardsley, consultant at the agency said: "We are all mums at Firework so have first hand experience at reaching this savvy audience.

"The six month campaign will use a combination of traditional and social media channels to engage with parents, with engagement with Mummy bloggers and a review programme playing a key role. We are very much looking forward to raising the profile of the brand in Cheshire and promoting its unique position."