THERE appears to be an agenda in the national media to focus on the poor struggling to buy school uniform, with the clear benefits of a uniform being totally ignored.
I am concerned that concentration on this rhetoric without a proper understanding of the real value of quality uniform could be detrimental to the schoolwear industry, the schools and the children.
School uniform is an important part of a child’s life. A quality uniform can help to give confidence and promote pride and a sense of community.
Respect — for the uniform, the rest of the school rules and the teachers — is an essential part of the smooth functioning of a school.
Every August there is a misguided hysteria in the media.
The only time a parent has to spend significant money on uniform is for the start of Year 7. The cost can be spread over many months by using a schoolwear specialist who is usually a member of The Schoolwear Association.
Independent research has shown that school uniform is great value for money, much cheaper than “fashion” clothing worn out of school hours.
David Burgess, chairman, The Schoolwear Association
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