KNUTSFORD is once again awash with creative flower displays this week after businesses transformed the high street into a living floral art installation to celebrate the RHS Flower Show coming to town.

Spearheaded by Pulse of Perfumery owner Peter Murray, this is fast becoming an integral part of the flower shows arrival with more than 50 stores taking part throughout the town this year, a significant increase on 2014.

Peter said he was overwhelmed by the support for this year's event among the town's businesses.

“These amazing displays are enjoyed by all and as support from businesses grows each year, it’s exciting to see the anticipation that builds as people guess at what spectacular sculptures and displays each business will create," he said.

“Over 80,000 visitors attend RHS Tatton each year and its something our local business community can really benefit from, more importantly our local residents have embraced the initiative and look forward to flower show week every year enjoying the fantastic atmosphere generated around the town.

"We're very proud to be a part of it.”

After the Cartier inspired window last year, Peter and his team at POP have a tough act to follow and so their window, once again this year created by Springbank Manchester, one of the country’s leading event florists, draws inspiration from a newly released Hermès perfume named Le Jardin de Monsieur Li.

Part of the Hermès Garden Collection of fragrances it combines notes of jasmine, kumquat and mint that invite the wearer to consider a stroll through a Chinese garden, arranged around bodies of water that reflect the flowers, bamboo and rocks around them.

Recently named by The Perfume Society as being in the top five ‘scent destinations’ in the UK, the team at POP are encouraging shoppers, visitors and traders alike to support all the businesses who have invested their time and money into creating displays this year by sharing pictures of the installations on Twitter with the hashtags #knutsford & #RHStatton.

"We’ve got something to be very proud of here in Knutsford and we should tweet it from the rooftops!," Peter added.

The Guardian will be heading around town on Wednesday morning taking pictures of the shop fronts.