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Emma explains how she’s bin and done it
A MOTHER who was recently named Business Woman of the Year has urged fellow entrepreneurs not to be afraid to take risks.
Emma Elston, who grew up in Knutsford, and her husband Julian run UK Container Maintenance, while also raising their two children.
Speaking after receiving the award the 36-year-old said businessmen and women had to be brave and work hard in the current economic climate.
“It’s hard out there, but you just have to work hard and show a lot of determination,” she said.
“If you have an idea you should explore it and get some advice from an expert. It could be the next big thing that makes billions.”
Emma won the Business Woman of the Year accolade at the Women of the Year lunch in Birmingham.
Her business is based in Winnington and refurbishes recycling bins – an idea which was laughed at by banks when she was first looking for investment.
Originally the company was run from her bedroom, but now she has a team of 80 with offices in Cheshire and Essex.
Despite her success she was shocked to win the award, which boasts Hilary Devey and Karren Brady as previous winners.
“I couldn’t believe it was little old me who won,” she said.
“I’ve never been to university, but I think business is more about your spirit and what you bring to the table no matter how big or small your company is.”
Each year the couple’s business refurbishes 78,000 bins. Emma often works until 2am to stay on top of business, but also so she can spend quality time with her children before they go to bed at night.
“I’m inspired by all men and women who work hard and do their best no matter what environment they are in,” she said.
“If my story helps inspire others then that is a good thing.”