A KNUTSFORD business is going #insideout to encourage shoppers to consider the benefits of British-made clothes.

Meccanica Cycles are turning their clothes inside out on April 24 in support of Fashion Revolution Day – a new campaign calling for increased transparency across the global fashion supply chain.

Meccanica will also support the campaign by asking cyclists and customers to turn an item of clothing inside out for the day, take a photograph and ask ‘who made my clothes?’ using the hashtag #insideout.

Colin Ball, founder of Meccanica Cycles, on Windsor Way, said: “To achieve a more transparent and ethical fashion industry, it’s vital that people understand how their clothes are really made and who makes them.

“Our UK manufacturers are well experienced and it’s a great industry with a fantastic skills base in the UK. That’s why we’re opening our doors in support of Fashion Revolution Day, to celebrate the real people behind the clothes.”

Meccanica is a new lifestyle cycle brand and fashion retailer who has all their apparel made in the UK, including T-shirts, shirts, polos and jeans.

Fashion Revolution Day marks the first anniversary of the Rana Plaza disaster in Dhaka, Bangladesh, which killed 1,113 people.  

For more information on Fashion Revolution Day visit fashionrevolution.org.