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Mark will be selling Cheshire as destination county
6:20pm Monday 4th November 2013 in News
MARKETING Cheshire has announced Mark Boler as its latest member of its Cheshire Ambassador Programme.
The programme acts as a promotional platform to sell the county as a destination to its various audiences through its core programmes: Invest Live, Study, Visit or Meet.
As an established businessman in the region, Boler grew up in Cheshire and most recently led The Mere’s £15 million redevelopment of The Mere Golf Resort & Spa, which has subsequently become an award-winning destination.
“My roots are firmly grounded in Cheshire having grown up in the county, developed The Mere resort and established my family locally,” Mark said.
“I’ve always been passionate about promoting the diversity within the region.
“This new ambassador position formalises a role I have been doing for a long time. I look forward to working closely with Marketing Cheshire to ensure the county benefits from the investment required to continue its position as one of the best places to live, study and work in the UK.”
Katrina Michel, chief executive of Marketing Cheshire, added: “We want Cheshire to be recognised as a region bursting with opportunity for visitors, students and business people.
“Mark is an established business leader in Cheshire, and he has already helped to establish The Mere as an excellent destination for business and leisure activities in the county.
“We’re excited to have him on board, helping to spread the word about the benefits of working, living, studying and visiting Cheshire on a national and international platform.”
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