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New team set to take charge of town centre pub
A TOWN centre pub which has been shut for the past year is set for a new name and a £240,000 refurbishment.
Heineken-owned Star Pubs and Bars is to invest £197,000 in renovating The Lounge on Princess Street.
A further £40,000 is being invested in fixtures and fittings by the new lessees of the pub, Jasper Perry and Adam Bartnik.
Work on The Lounge, which is to be renamed Twenty One Bar and Grill, will begin on September 23 and is due to take six weeks to complete.
The new tenants told the Guardian ‘more space will be created and food will be introduced’.
Changes to the site will include a new facade with windows brightening up the interior and the addition of a first floor conservatory spanning the existing terrace where drinks and meals will be served all year round.
Jasper said he hoped to offer Knutsford residents something different.
“Twenty One Bar and Grill will offer Knutsford a new unique urban contemporary bar and restaurant,” he said.
“Working alongside Star Pubs, who are helping to invest in the site, we aim to deliver something different for the people of Knutsford and the surrounding areas which we hope and believe they will love.
“The site’s potential and having access to investment funds to improve it were two of the factors that appealed to us when we decided to take on the business.”
Chris Jowsey, from Star Pubs and Bars, said: “It’s a tough time to run a pub with more and more people spending less time and money in pubs.
“To reverse this trend and be successful in today’s market, pubs must improve their offering to customers, and this means investing in pubs to create a welcoming and relevant environment to all customers.
“Heineken is a passionate supporter of the great British pub. We have invested £600 million purchasing and improving our Star Pubs and Bars estate since 2010. We now own around 1,340 pubs like The Lounge, the majority of which are operated by small independent businesses.
“What we need is real investment, innovation and professionalism in the pub sector to attract more customers back to the great British pub.”
The investment in The Lounge follows a further £500,000 spend by Star Pubs and Bars on two Cheshire pubs earlier this year – The Coachman at Hartford and the Culcheth Arms at Culcheth.
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