A KNUTSFORD firm is behind two new TV adverts which have been launched by a national retail giant.

The campaign, created by 438 Marketing, based in King Street, comprises two 20-second films promoting in-store offers in the run-up to Christmas.

The strapline says – for great deals and perfect gifts, you can rely on Ryman.

It’s a first for the brand – never before has the 120-year-old high-street business advertised on television.

The adverts were on screen for the first time on December 5.

TV Dragon Theo Paphitis, who is the chairman of the company, said: “I am thrilled. The ads are designed to drive traffic to our stores and online during the crucial pre-Christmas peak weeks.”